The Ugly Face of Happy Endings: Is Capitalism Brainwashing the Masses?

This was actually the title of a paper I wrote in a film course in my last year in uni. I don't remember everything about it, but I remember that I was comparing the rise of capitalism in the US and the effect of that on the film industry, how it portrayed capitalism as the solution to everyman's troubles, and the road to achieve the All-American dream. And part of the argument was to illustrate that -just like communism and other similar schools of thoughts- Capitalism was still using the mass media to brainwash people, albeit in a more subtle, and less sharp, way.

This comes to mind now because there is something I do not fully comprehend about the current World order. During the last period, I've been repeatedly thinking (and saying) that it is indeed a strange world that has so much money and wasted resources and yet has people who die of hunger or cold or lack of clean water or what have you of these "natural" causes that could have easily been avoided. I cannot get my mind around that. And then we come to those mega big-ass multinationals, that are obliged (both by law and by their own self-imposed sense of made-up morality) to dedicate a percentage of their profits to what they refer to as "corporate social responsibility" (CSR), which ensures they sleep better at night, knowing they did their part in paying back the world.

Don't get me wrong, I truly respect the role these CSR efforts play in making the world a slightly less ugly place to live in, but I just question the true value Vs. the perceived value of these efforts. Thinking they pay back society by constructing a school in some rural area whereas in some other part of the world they can have a factory polluting the environment. Thinking we give back to society by our tiny random acts of kindness! yay for us, we use recycled paper! We did our part, and what happens next is not our responsibility.

Is it really that hard to be less apathetic about something that happens to other people? regardless of their race? Is it that hard to be outside ourselves and get a bird's eye? How can we all sleep at night knowing we are part in some major crime against humanity? With all the modern signs of globalization, and with the world becoming a little village, and everything being a few clicks away, is it really that easy to share information but that difficult to share feelings? Are we becoming supportive only on paper/media? "Share this to save another child from hunger", "For every email you send, XYZ will donate a dollar for medical care in this poor underprivileged country", "Finish your food because some people cannot find this food you're wasting."

And still, as I write, in another part of the world, another person dies of hunger or for lack of the most basic health care.

Yay for humanity.